Commerce
Choosing an update policy customers trust
How to set update windows and licence terms that are fair, transparent and simple enough to explain on a product page.
Published 27 Aug 2026Updated 4 Sept 20266 min read
Customers rarely object to a clear update window. They object to discovering one after purchase.
State the window plainly
Say how long updates are included, in the same place you state the price.
Keep older releases reachable
If a customer's licence covers version 3.2, they should always be able to re-download version 3.2.